"Light" and "Mild" to be Banned From Cigarette Marketing

The Canadian government hopes to introduce regulations this fall to ban the use of the terms "light" and "mild" in marketing cigarettes in Canada, says a CBC report. A similar initiative in 2001 by Liberal Health Minister Allan Rock never happened. Health advocates say the terms are misleading, as light and mild cigarettes are no less dangerous than regular cigarettes. The tobacco industry says the terms refer to taste not health risk, but have indicated that they will remove the terms as long as there is a way for adult smokers to be able to tell the difference between strengths and brands of cigarettes.

The Canadian Cancer Society is still pushing for plain packages for all tobacco products.

More on Cigarette Marketing in Canada:
Cigarette Package Labelling in Canada - Health Canada
Graphic Health Warnings on Cigarettes in Canada - Health Canada
Quit Smoking in Canada
Your Quit Smoking Toolbox - About Smoking Cessation